This post was co-authored by the very talented Chris Penndorf.
As designers and facility managers we are responsible for the environment that we keep. In order to make those environments effective, we need to understand the organisms that we’re designing for: HUMANS. Chances are we’re not really thinking of architecture in terms of how it relates to the human body and even more importantly, the human brain.
The goal of this discussion is to introduce you the neurology of the human body, to raise awareness of how architecture impacts the neurology of the human body – for the better, and for the worse – so that designers & facility professionals understand how to design for a more positive impact; perhaps even making building inhabitants healthier, happier, and better. READ MORE
I think it was that mental image of Benjamin Braddock (Dustin Hoffman) driving down Highway 1 in California in the convertible – a freshly minted “Graduate” blasting recklessly through life on the stunning coast of California. That was the subliminal push that caused me to turn down a compelling but low paying offer to teach English and coach football at my high school alma mater. Fresh out of college and with no particular vocational calling or direction, I received an alternative offer. It was an out of the blue call from my gregarious uncle in California and his offer was to join him in his startup company, building and marketing his invention: the “Tripper”. READ MORE
As an environmental graphic designer at a multidisciplinary (but primarily architecture) firm, I’m somewhat outnumbered in my LEED credit contributions on most projects. Sure, there are alternatives to some of the environmentally awful products typically used in graphics, and most typical methods and materials are at least somewhat aware of their impact, but when you’re applying branded graphics and signage to a 9 story building, full of HVAC calculations, sunlight + wind considerations, low-flow this and that, and thousands of tons of concrete, flooring + furniture, is fighting the fight for eco-friendly signage worth the battle? Such is the attitude we’re all forcing ourselves away from. READ MORE
Much has been made about what a brand is or is not. Was it borne out of necessity, to differentiate a mass commodity in the aftermath of the industrial revolution or an artificial construct to generate affiliation to a group or idea? Whatever you think about what Brand is, it is undeniable that our behaviors –by proaction or reaction– are influenced by them. I’m constantly reminded of this when my 2 year old tells me he has seen my brand of car (or mommy’s brand) on the road. How did he learn to recognize them so easily? READ MORE
From Creative Excellence to Content Excellence – what you say is as important as how you say it. The same goes for our design efforts – whether Retail, Corporate or Community.
Inside Coca-Cola’s Content 2020: Encourage Bravery. Bring Clarity in our Thinking. Incubate Creative Ideas. And Create a Culture of Creativity.
This sounds pretty familiar to most of us here at Little. Think about the creation of stories (storytelling) expressed through every possible connection (or consumer/user touch point). READ MORE
I started at Little just weeks before our founder, Bill Little, passed away, and I was disappointed not to have met him in person. And yet in many ways I have both met him and begun to know him. I see his influence throughout the company – in our vision, our values, our passions, and our people.
The way in which everyone at Little has responded to Bill’s passing shows how much he was truly loved. He devoted himself to investing in people and listening to his clients. He left a legacy that still lives in the company today, in “Results Beyond Architecture” and in the company’s drive to develop breakthrough ideas that both improve the performance of our clients and create a better future for us all. READ MORE
This is a follow-up to a previous post found here.
So what will stores in the near future do? What will they be like? My next several posts will share my perspective on the future of various retail store types. Let’s start with apparel stores. We all buy clothing either online or at stores, but if you think about real-estate presence, apparel takes up 80% of any traditional mall.
Think for just a minute about the way you manage your clothing needs and the process of sorting, trying on, deciding, buying, organizing and selecting the perfect outfit or combination before leaving the house. What could improve that process? What will make the experience of shopping “in a store” for a shirt, a pair of jeans or a suit an easier, more fulfilling shopping experience? READ MORE
Fortune magazine recently solicited input for an article being written about hiring young talent, which is titled “Five Steps to Find (and Keep) Young Stars” and appears in the July 1st issue. The piece is authored by Verne Harnish, who penned one of my favorite books, “Mastering the Rockefeller Habits.” Since I was in the middle of interviewing for a graduate structural engineer opening, I had plenty to offer! READ MORE