We’ve Come a Long Way, Baby!

A short 15 years ago, our industry was a vastly different place. The pavement hadn’t even set on the ‘information highway’, ‘Photoshopped’ and ‘Googled’ weren’t verbs and cartoons were the standard animation. Clients were wowed by our ability to create cutting edge products such as a retouched photograph showing paint options, an interactive presentation, a 3d rendering or even better, virtual walk-throughs. These were so new, in fact, that most clients had to be persuaded to let us run with any of them. They did (thankfully) and the value was soon recognized – so much so that visualization became an expected part of the process. READ MORE