From Creative Excellence to Content Excellence – what you say is as important as how you say it. The same goes for our design efforts – whether Retail, Corporate or Community.
Inside Coca-Cola’s Content 2020: Encourage Bravery. Bring Clarity in our Thinking. Incubate Creative Ideas. And Create a Culture of Creativity.
This sounds pretty familiar to most of us here at Little. Think about the creation of stories (storytelling) expressed through every possible connection (or consumer/user touch point). READ MORE
For some, snow still blankets the ground while for others; tulips are promising signs of spring. Warmer weather seems to be the best excuse to meet up with friends at the local cafe, start a new workout routine and by all means, reward yourself with some new spring clothes! After all – we could all use a little pick-me-up now and then.
Now that you are motivated for some change, consider what this means for your business. READ MORE
I used to think that growing up on a cul-de-sac of 15 homes and 35 kids was a strategic decision on my parent’s part to get us out to play daily – and that “play” consisted of freeze tag into the dark hours or doing cartwheels from my house to the corner. As an adult, “play” is really just one form of entertainment in a hard day’s work. As consumers, it is increasingly becoming the main reason to explore new brands and products. READ MORE
Did you know the most active brands on social networks are luxury brands? By it’s very definition, luxury is all about exclusivity. So why is it that they are leading the way by reaching the largest audience through sites like Pinterest, Instagram, Facebook, You Tube and others.
Could it have been the French fashions inspired by pioneer Coco Chanel? Or the idea of being in the know of where to go, living life to the fullest and taking risks? Being a flapper in the 20’s and 30’s was really an extreme manifestation of change in lifestyles of American women – promoting new fashions and freedom to do, well, just about anything. READ MORE