As living beings, we are impacted by our environment. Design plays a significant role in human health, and the way that we configure and manipulate elements in a space can mean more to its inhabitants than whether they like the color of the walls or the texture of the carpet. On the broadest level certain environmental factors have universal effects on all of us – i.e. daylight & circadian rhythm. In other cases these environmental factors are very personal and specific, based on our genetic wiring. Genetics set the stage and the environment activates those genes in different ways. READ MORE
This post was co-authored by the very talented Chris Penndorf.
As designers and facility managers we are responsible for the environment that we keep. In order to make those environments effective, we need to understand the organisms that we’re designing for: HUMANS. Chances are we’re not really thinking of architecture in terms of how it relates to the human body, and even more importantly, the human brain. READ MORE
Have you ever been in a presentation where the speaker is droning on and on about something – it could be The Most Important Information in the World – but you wouldn’t know. You are plotting your escape from this living hell. Can you fake your own demise by having a hellacious coughing fit, thus enabling you to rush from the room? Sure, it might tear up your throat, but it would be worth not having to sit through this. READ MORE
The P in our SPICES acronym stands for Perception. Perception is important because it gets to the heart of helping your audience understand that your information is for their benefit. It frames the interaction and helps people let down their guard and absorb information.
To catch up:
We have identified the six elements for any persuasive presentation: Simplicity, Perception, Incongruity, Confidence, Empathy & Story. The first one that we’ll pull apart is Simplicity.
Ironically, when I went to translate the content that I developed for my presentation into this blog, this section – on Simplicity – had the most slides. I think that illustrates our problem perfectly. Simplicity is not easy to achieve.
Fret not, Dear Reader, we have a solution!
Right. So far we have established that anyone can be a persuasive presenter, the first step as you embark on your new career as a Supersuader is to understand the raw materiel that you’re working with. Of course you are delightful, with a sparkling personality. At least that’s what your Mother says. Even with your Mother’s rapturous endorsement you need to understand and evaluate – with the ruthlessness of a Visigoth – how other people see you. You need to know what to emphasize and what to buttress.
Speaker, Know Thyself!
A few years ago, I did a presentation for the AIA at Architecture Exchange East, which is an educational conference serving the Mid-Atlantic States. The graphics were done by Nikki Mueller, one of our brilliant graphics designers in Marketing. The name of the presentation was The User’s Guide to Persuasive Presentations. I will attempt to serialize that presentation in this blog over the course of a few weeks.
There is a tiny region of the brain – called the suprachiasmatic (soop-ra KYE-as-matic) nucleus, or SCN – made of only a few thousand neurons. This two-sided control center in the hypothalamus regulates circadian rhythm. It does this through the signals it gets from daylight. It tells us when to wake up, and when to go to sleep (unless you’re in college and then all bets are off).
Put more plainly, the SCN is our internal clock. Light controls our lives, and if you don’t play by its rules you can get very sick. READ MORE