The Aha! Moment

Last week was Dutch Design Week and as I was leafing through Flipbook, I was intrigued by the variety of innovative designs. Studios, galleries and old converted factories throughout the small town of Eindhoven, Netherlands offer a backdrop for over 300 events and 1800 exhibits.

Designs ranged from paradigm shifts on old classics to exploring different mediums. Some ideas offered small changes while others were more brow raising. Most exhibited a zest to express a change to the standard thought process.

The innovation is simply delightful when it comes to one unexpectedly and can be as challenging as climbing a mountain if one strives to find the right path. But either way, nothing can beat the feeling of the Aha! moment.


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