Brand is as Brand Does

Much has been made about what a brand is or is not. Was it borne out of necessity, to differentiate a mass commodity in the aftermath of the industrial revolution or an artificial construct to generate affiliation to a group or idea? Whatever you think about what Brand is, it is undeniable that our behaviors –by proaction or reaction– are influenced by them. I’m constantly reminded of this when my 2 year old tells me he has seen my brand of car (or mommy’s brand) on the road. How did he learn to recognize them so easily?

A new book  Brand Thinking and Other Noble Pursuits by Debbie Millman compiles some of her interviews with such luminaries as Daniel Pink, Karim Rashid, Joe Duffy, Seth Godin, Malcolm Gladwell, and Wally Olins. Here is a sneak preview…

September 4th, 2013 | Retail Therapy

Comments currently closed!