A short 15 years ago, our industry was a vastly different place. The pavement hadn’t even set on the ‘information highway’, ‘Photoshopped’ and ‘Googled’ weren’t verbs and cartoons were the standard animation. Clients were wowed by our ability to create cutting edge products such as a retouched photograph showing paint options, an interactive presentation, a 3d rendering or even better, virtual walk-throughs. These were so new, in fact, that most clients had to be persuaded to let us run with any of them. They did (thankfully) and the value was soon recognized – so much so that visualization became an expected part of the process.
Fast forward to today: Architectural Visualization is a thriving, competitive, global industry. Some of the products we produced in the past have become more standardized, so our approach continues to shift toward more progressive solutions. Today, our focus is on visualizing ideas, concepts and designs through storytelling, and our products include immersive environments, cinematics and motion graphics. One thing that hasn’t changed? Our drive to uncover the next break through idea that will enhance our clients’ performance.
Visualizing the future is impossible, but based on how far we’ve come…the sky’s the limit!