Brand is as Brand Does

Much has been made about what a brand is or is not. Was it borne out of necessity, to differentiate a mass commodity in the aftermath of the industrial revolution or an artificial construct to generate affiliation to a group or idea? Whatever you think about what Brand is, it is undeniable that our behaviors –by proaction or reaction– are influenced by them. I’m constantly reminded of this when my 2 year old tells me he has seen my brand of car (or mommy’s brand) on the road. How did he learn to recognize them so easily? READ MORE

September 4th, 2013 | Comments Off on Brand is as Brand Does | Retail Therapy
What’s in a Name, Anyway?


So what do the 3 logos above have in common? When you see them you instantly recognize which school it is, and what characteristics come with that. It’s a promise or guarantees that if you come to that school you will walk away with a quality education.

With North Carolina lifting the cap on charter schools, there has been a large influx in schools of choice for parents and families. So what will be the difference between the ones that succeed and the ones that don’t? A strong administration is typically the key to bringing success. But how do you ensure that the strong beliefs and goals from the administration are translated into everything students, parents and teachers do daily? READ MORE

January 23rd, 2013 | Comments Off on What’s in a Name, Anyway? | Live & Learn