Downtown Credo is a recent client of ours; a not-for-profit business with a small product and a large mission intent on using creativity as a conduit to affect positive change in the community. The name Credo is defined as ‘an idea, or set of beliefs that guides the actions of a person or group’. So what better way to illustrate our focus on storytelling than with a project that’s closely aligned with our own values. Our story of Credo focuses on the power of design to influence the lives of the people we design for … how breakthrough ideas can create a better future. READ MORE
A few of my favorite web sightings. In no particular order.
From Creative Excellence to Content Excellence – what you say is as important as how you say it. The same goes for our design efforts – whether Retail, Corporate or Community.
Inside Coca-Cola’s Content 2020: Encourage Bravery. Bring Clarity in our Thinking. Incubate Creative Ideas. And Create a Culture of Creativity.
This sounds pretty familiar to most of us here at Little. Think about the creation of stories (storytelling) expressed through every possible connection (or consumer/user touch point). READ MORE
Last week was Dutch Design Week and as I was leafing through Flipbook, I was intrigued by the variety of innovative designs. Studios, galleries and old converted factories throughout the small town of Eindhoven, Netherlands offer a backdrop for over 300 events and 1800 exhibits. READ MORE
I was recently asked by DDI Magazine to submit a 50 word take on “What is creativity?” …50 words—that’s tough, especially given the breadth of the topic, right? So, naturally I waited until the last minute! “Keep it simple!” said the inner voice… READ MORE