A progressive credit union with a mission squarely focused on helping their members build better lives, Wescom is closely aligned with Little’s own vision to provide breakthrough ideas that create a better future for people. We recently collaborated to design a unified service experience that improves their visibility, grows membership and provides a differentiated experience for Wescom’s local members.
Downtown Credo is a recent client of ours; a not-for-profit business with a small product and a large mission intent on using creativity as a conduit to affect positive change in the community. The name Credo is defined as ‘an idea, or set of beliefs that guides the actions of a person or group’. So what better way to illustrate our focus on storytelling than with a project that’s closely aligned with our own values. Our story of Credo focuses on the power of design to influence the lives of the people we design for … how breakthrough ideas can create a better future. READ MORE
A few of my favorite web sightings. In no particular order.
As living beings, we are impacted by our environment. Design plays a significant role in human health, and the way that we configure and manipulate elements in a space can mean more to its inhabitants than whether they like the color of the walls or the texture of the carpet. On the broadest level certain environmental factors have universal effects on all of us – i.e. daylight & circadian rhythm. In other cases these environmental factors are very personal and specific, based on our genetic wiring. Genetics set the stage and the environment activates those genes in different ways. READ MORE
Much has been made about what a brand is or is not. Was it borne out of necessity, to differentiate a mass commodity in the aftermath of the industrial revolution or an artificial construct to generate affiliation to a group or idea? Whatever you think about what Brand is, it is undeniable that our behaviors –by proaction or reaction– are influenced by them. I’m constantly reminded of this when my 2 year old tells me he has seen my brand of car (or mommy’s brand) on the road. How did he learn to recognize them so easily? READ MORE
Meet Helen*, an engaging twenty something with a refreshing enthusiasm for teaching, who knows she can make a difference and is determined to do so. Helen is a member of the Teach for America corps and has been assigned to a school in rural eastern North Carolina. While she had no prior teaching experience or degree in a directly related field before embarking on this admirable endeavor in the fall of 2011, she was homeschooled through eighth grade (before attending public high school and college) and has five younger siblings…an education in and of itself! READ MORE
Last week was Dutch Design Week and as I was leafing through Flipbook, I was intrigued by the variety of innovative designs. Studios, galleries and old converted factories throughout the small town of Eindhoven, Netherlands offer a backdrop for over 300 events and 1800 exhibits. READ MORE
Last month, Herman Miller launched an exciting new video/documentary series called Why Design:
At Herman Miller design is the language we use to ask questions and seek answers to the problems our customers face. The design process is a journey into the unknown—or as George Nelson once quipped, “I have never met a designer who was retained to keep things the same as they were.” Before we decide what we do and how we do it, we like to begin by asking the question “Why?” In Why Design, a new video series, we explore the world through the eyes of our designers, and share something of why we value their point of view. READ MORE