The “Smart” Shopper

Years ago, apparel retailer Sy Syms advertised, “… Where an educated consuma is our best customa!” Even with today’s ‘adolescent’ smartphones, I’d bet Mr. Syms would cringe at how educated shoppers can become while standing in front of his racks. Imagine just a few years from now¬†what advancements in both handhelds and apps (that offer more than gimmicks) will do to transform a curious customer’s experience. What would Sy say then? “Oye!” READ MORE

September 17th, 2012 | Comments Off | Retail Therapy
Trend Acceleration

source: www.qrcodepress.com

 

We are often asked by our clients to help them evolve. Of course we love the challenge! But it is even more challenging these days-perhaps more so than in the past 100 years, the face of retail is changing dramatically. No single catalyst can be identified as a cause, rather a series of semi-coincident events and phenomena have conspired to shift shopping behaviors:

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August 3rd, 2012 | Comments Off | Retail Therapy