Graphics Can Play a LEED Role

As an environmental graphic designer at a multidisciplinary (but primarily architecture) firm, I’m somewhat outnumbered in my LEED credit contributions on most projects. Sure, there are alternatives to some of the environmentally awful products typically used in graphics, and most typical methods and materials are at least somewhat aware of their impact, but when you’re applying branded graphics and signage to a 9 story building, full of HVAC calculations, sunlight + wind considerations, low-flow this and that, and thousands of tons of concrete, flooring + furniture, is fighting the fight for eco-friendly signage worth the battle? Such is the attitude we’re all forcing ourselves away from. READ MORE

October 10th, 2013 | Comments Off | Beyond Architecture