Three generations ago, the choices for purchasing, say… a wrench, were limited, at least by today’s standards. You went to the hardware store, looked at the selection on the wall and picked the one that matched your needs and wallet. Today, a visit to the hardware store is just one option out of many as an ever increasing number of choices become a part of consumer’s lives. We can opt for a home-delivered catalogue, use our smart phone, ipad or personal computer, visit an in-store digital kiosk, etc. As a consequence, store sales continue to decrease. In 2012 the online channel will account for approximately 38% of US retail sales, or 1.2 Trillion dollars.