Downtown Credo is a recent client of ours; a not-for-profit business with a small product and a large mission intent on using creativity as a conduit to affect positive change in the community. The name Credo is defined as ‘an idea, or set of beliefs that guides the actions of a person or group’. So what better way to illustrate our focus on storytelling than with a project that’s closely aligned with our own values. Our story of Credo focuses on the power of design to influence the lives of the people we design for … how breakthrough ideas can create a better future. READ MORE
It’s official, summer is over – SCHOOL IS NOW IN SESSION. As I dropped my kids off in carpool this morning, I couldn’t help but wonder how chaotic households across the nation were coping with the traditions (and stress) of this eventful day. The obligatory pictures of the kids decked out with new backpacks and shockingly bright sneakers, the last minute panic that some important notebook was somehow forgotten, and yes … the ABSURD amount of traffic you have to endure – all of these fears and celebrations are part of the right of passage into another year. If you are like me, it was a bittersweet sendoff today … sorry to see my kids growing another year older, yet simultaneously savoring the chance to have the structure of our family schedules restored. READ MORE
A few of my favorite web sightings. In no particular order.
This week is National Engineers Week, or Eweek for short. Part of Eweek is introducing girls to STEM careers. So I asked the women in our Engineering and Land Development Studios to take part in a Q&A and offer their insight about why they pursued a STEM career, their school experience, and how we can increase the number of women in STEM fields.
Little supports many great causes that usually are specific to each office. However, last month the Movember cause gave us the ability to raise awareness (and even a little bit of money) across our footprint. It was furry, and at times ugly, but it was all in the name of awareness for Men’s Health issues, specifically prostate and testicular cancer.
From Creative Excellence to Content Excellence – what you say is as important as how you say it. The same goes for our design efforts – whether Retail, Corporate or Community.
Inside Coca-Cola’s Content 2020: Encourage Bravery. Bring Clarity in our Thinking. Incubate Creative Ideas. And Create a Culture of Creativity.
This sounds pretty familiar to most of us here at Little. Think about the creation of stories (storytelling) expressed through every possible connection (or consumer/user touch point). READ MORE
Once upon a time, there was a young designer, bright-eyed and new to the working world. She put a portfolio together, sent out a few resumes, bought a very grown-up power suit (the kind grown-ups wear) and went for a few interviews.
Pretty soon, she came upon a job offer and accepted it right away. The firm was verrrry small and felt like home. Everyone knew everyone, and they all wore several hats. But pretty soon, the designer started to ask some questions… READ MORE
Even if you don’t have a big budget, there are still ways to make your project look like a million bucks. We have been working on many projects for non-profit organizations and some TI work where the build out budget leaves little room for expensive embellishment, or perhaps because of the “times”, clients are hesitant to spend money on their interior finishes or just want to save money. READ MORE