Have you ever been in a presentation where the speaker is droning on and on about something – it could be The Most Important Information in the World – but you wouldn’t know. You are plotting your escape from this living hell. Can you fake your own demise by having a hellacious coughing fit, thus enabling you to rush from the room? Sure, it might tear up your throat, but it would be worth not having to sit through this. READ MORE
The P in our SPICES acronym stands for Perception. Perception is important because it gets to the heart of helping your audience understand that your information is for their benefit. It frames the interaction and helps people let down their guard and absorb information.
To catch up:
We have identified the six elements for any persuasive presentation: Simplicity, Perception, Incongruity, Confidence, Empathy & Story. The first one that we’ll pull apart is Simplicity.
Ironically, when I went to translate the content that I developed for my presentation into this blog, this section – on Simplicity – had the most slides. I think that illustrates our problem perfectly. Simplicity is not easy to achieve.
Fret not, Dear Reader, we have a solution!
Right. So far we have established that anyone can be a persuasive presenter, the first step as you embark on your new career as a Supersuader is to understand the raw materiel that you’re working with. Of course you are delightful, with a sparkling personality. At least that’s what your Mother says. Even with your Mother’s rapturous endorsement you need to understand and evaluate – with the ruthlessness of a Visigoth – how other people see you. You need to know what to emphasize and what to buttress.
Speaker, Know Thyself!
A few years ago, I did a presentation for the AIA at Architecture Exchange East, which is an educational conference serving the Mid-Atlantic States. The graphics were done by Nikki Mueller, one of our brilliant graphics designers in Marketing. The name of the presentation was The User’s Guide to Persuasive Presentations. I will attempt to serialize that presentation in this blog over the course of a few weeks.