The “Smart” Shopper

Years ago, apparel retailer Sy Syms advertised, “… Where an educated consuma is our best customa!” Even with today’s ‘adolescent’ smartphones, I’d bet Mr. Syms would cringe at how educated shoppers can become while standing in front of his racks. Imagine just a few years from now¬†what advancements in both handhelds and apps (that offer more than gimmicks) will do to transform a curious customer’s experience. What would Sy say then? “Oye!” READ MORE

September 17th, 2012 | Comments Off on The “Smart” Shopper | Retail Therapy