The story of a Japanese grocery brand offering a far more localized experience, one that provides customers with a sense of ownership and belonging in it’s new Californian neighborhood.
Downtown Credo is a recent client of ours; a not-for-profit business with a small product and a large mission intent on using creativity as a conduit to affect positive change in the community. The name Credo is defined as ‘an idea, or set of beliefs that guides the actions of a person or group’. So what better way to illustrate our focus on storytelling than with a project that’s closely aligned with our own values. Our story of Credo focuses on the power of design to influence the lives of the people we design for … how breakthrough ideas can create a better future. READ MORE
My iPhone alarm goes off. I open one eye to turn it off. While still waking up and still horizontal (portrait orientation-lock changed my life), I repeat this ritual: scan my email, a semi-conscious cyclopian student of retail. With zero filters to block the flow of information from directly flooding my neocortex, I thumb through a half dozen retail industry news feeds that say the same thing: Online, Ecomm, Social Media, Big Data…. blah, blah, blah…zzzz. Hit the snooze button for nine more. READ MORE